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Biblioteka
Słowa klucze
scenariusze projektowe
Nr 0/2019 Otwarcie pola
Publikacja 11.03.2019

Every Day I Write the Book: Use of the First Person Singular in Personas and Scenarios

Od redakcji

A persona is a fictitious person, usually based on real information about people of the same type, who designers and other creatives develop and deploy as a way of communicating important information about potential users of a proposed new commodity. Personas are often coupled with scenarios, where the fictitious person is put into a fictitious setting that involves using the possible commodity. We have argued elsewhere (Scaletsky, Basapur, and Ruecker 2014) that there is a family resemblance among designs, prototypes, and scenarios, since each of them is a way of thinking through making about possible preferred futures.

  • dizajn zorientowany na użytkownika (human-centered design)
  • persony
  • scenariusze projektowe
  • narracja w pierwszej osobie
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