Service blueprint is a flagship tool used by designers. In its most popular form, it demonstrates the flow of a service in time, combining the customer journey perspective with operations – visible or not – facilitating the provision of the service from the company’s perspective. It serves to map the present and future state of the service, and supports the design team at every stage of work.
The increasing impact of generative artificial intelligence renders both the service blueprint and the key concepts behind it insufficient. The role of different types of actors in the service changes, and new ones arrive – such as AI agents, which become mediators, capable of acting more or less independently on the customer’s or service provider’s commission, but due to the non-deterministic manner of operation, they cannot be treated as simple tools. As the functioning of services and their design are affected, new versions of service blueprint should support it.
The article discusses problems of the most common service blueprint template and its selected variants, traces the attempts at its modification, especially the most recent ones, referring directly to AI, as well as offers the original adaptation, based on the author’s design work.
Keywords: service design, service blueprint, artificial intelligence (AI)