Nr 13/2022 Badanie i projektowanie
5 The Problem of Recipient in (Communication) Design

Nr 13/2022 Badanie i projektowanie

  1. Wstęp

  2. Między badaniem a projektowaniem

  3. Badania w leanowym procesie projektowania produktu

  4. Z perspektywy materiałów

  5. Jak wyjść poza antropocentryzm badań w projektowaniu?

  6. Problem odbiorcy w projektowaniu (komunikacji)

  7. Held in tension: craft, design, and technology

  8. Sustainable Form-active Structures. A design research methodology at two scales

5 The Problem of Recipient in (Communication) Design

This article engages in the notion of the recipient in design practice with particular focus on communication design – the discipline placing all, direct and indirect forms of communication, in the centre of attention. It concentrates on the meaning and function of the organisation recipient within communication policy – organisation defined as any indication of the institutionalised form of system organisation (company, foundation, public person etc.).

Keywords: reference group, audience, communication design, recipient in design