Visual communication design has clearly transformed over the last decade. Ten years ago, it functioned in tension between the tradition of original, intuitive approach and the growing need of process systematisation and popularisation of user-oriented methods. This context gave rise to the Hexagon – an original design tool made by Natalia Pietruszewska-Golba, Paulina Urbańska-Kaczmarczyk and Tomasz Bierkowski. Its goal was to support designers in the difficult transition from the conceptual stage – design thinking, to the actual operation and implementation – design doing.
A decade later, the initial polarisation makes way to another breakthrough, connected with AI development. Tools change along with the pace and manner of the visual communication designer’s work. In this context, there arises a new question about the currency and function of tools and methods, intended to support the design process.
The article presents the Hexagon from the perspective of about ten years of its use in academic and professional practice, and the reflections of its designers. It attempts to indicate how the tool can support critical thinking and design decisions, and considers the possibility of expanding its application beyond the area of communication design – in education, team work, and strategic processes.
Keywords: visual communication, design thinking, critical thinking, design tools