5 The designer does the splits
On the economic transition related split between the commercial and the cultural in the 1990s, and on how the contemporary divisions seem obsolete today. On content as an element affecting the perception of designs for the area of culture, as distinct from form and visual trends. On the changing formula of visual format and the diminishing significance of poster as their main component. On abuse and restrictions of designer’s original vitality and their effect on communicating the message. On a visual artist as the fourth party to the design process. On easing the burden of uniqueness defined as shaping one’s own style.
Keywords: culture, poster, visual artist, applied graphics designer, visual identity